Where luxe meets mischief, this new islandish escape is shaking up the resort scene with unapologetic flair

Escapist luxury with an eco-soul, SLS brings its trademark wit and whimsy to the shores of the Red Sea. Perched in prime position on newly-opened Shura Island, this is the antidote to cookie-cutter resorts: an opulent oasis with 150 rooms, suites, and villas, hugged by sandy shores and direct sea access in every direction.

A model of contemporary chic, the single-storey property sprawls over 800,000 square feet of striking architecture by world-renowned Foster + Partners. Earthy tones and sinuous curves melt into the landscape, whilst inside, pops of colour and playful sculptures bring the party. After all, fortune doesn’t just favour the bold – here, it rolls out the red carpet for them.

SLS The Red Sea is where the fashion crowd comes out to play with picture flamboyant bespoke pyjamas, gallery-worthy installations, and a standout retail edit. Its five dining haunts are globetrotter bait: Italian comfort classics at Fi’lia, a lavish spin on Japanese at Floating World, and sea-to-table fare served up beachside at Seabird by the Sea.

Little ones get their kicks with curated programming and a dedicated Kids’ Club, while grown-ups find their own “toys” at the Water Sports Centre or the buzzy Beach Club centred around a show-stopping pool. Welcome to paradise, where every detail spells perfection.